Preferred Deals, and How to Setup Them in Google Ad Manager?
Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Then, the Ad Manager renders the ad on your website. Once the deal is final, you serve the ad programmatically.
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