illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Media 52

Media Geo targeting Display Advertising Audience 52

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Geo-targeting is made easy within a channel already only available to that region. Sports are the common reason TV viewers are hanging on to their cable subscriptions.

Geo targeting 98

Geo targeting Audience Advertising Media 98

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

Ad Targeting 73

Ad Targeting Ad Server Geo targeting Ad Tech 73

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Monster Energy drink and a poster for the AMC TV series Ride with Norman Reedus are both seen in the 2019 video game Death Stranding.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Single Grain

AUGUST 3, 2021

You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Streaming TV lets you target users of a particular demographic or in a specific location. streaming TV ads) in 2019, which has continued to grow sharply. You can target audiences by location, interest and program genre.

Advertising 59

Advertising Video Ads Audience Impressions 59