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Tremor International Rebrands as Nexxen

VideoWeek

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

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Celebrating the First Birthday of Ads.txt for Mobile Apps

InMobi

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

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8 GIFs that Perfectly Explain App-Ads.txt, Sellers.json and the OpenRTB Supply Chain Object

InMobi

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. Supply-side platforms will need to implement sellers.json files once the standard is live. How Can Everyone Encourage Wide Adoption?

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Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

InMobi

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.

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Digital Advertising Guide

Adtelligent

Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobile ads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobile ad spending.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches. – Clearcode 3.

Cookies 101
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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. The effectiveness of mobile-optimized ad formats is amplified further through dynamic creative optimization (DCO).