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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. Then if your CPA goes too high, it'll shut down automatically. Try Using Facebook Lead Ads.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Set bids to get as many conversions as possible at a set target CPA. In 2019, 78% of people watched videos online every week. In late 2019, Google launched new features in AdMob.

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Understanding the Basics of Bid Shading

Basis

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM.

CPM 97
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Affiliate network: More efficient than direct advertisers?

Lemonads

CPA Network vs Direct Advertiser - Which one is better? But because affiliate marketing is now a very large industry and has become a key source of online income for many thousands of professionals, advertisers often ask themselves a lot of questions : CPA Network vs Direct Advertiser - Which one is better? Quality of traffic.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.