Ad Monsters

FEBRUARY 20, 2024

Publishers have long held that first-party data is one of the most robust solutions for cookie deprecation, but evidence suggests they need to learn better ways to use the data. Given the challenges and bashing of Google’s Privacy Sandbox , a reprieve from cookie deprecation may be in the offing.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can it be that it was all so simple then? Where exactly are we with Privacy Sandbox?

Cookies 111

Cookies GDPR Click Through Rate Advertising 111

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. You already know what is a first-party and a third-party cookie. And you are probably aware, too, that the world of cookies is about to change drastically with the latest Google announcements about third-party cookies.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112