2019 Ad Space Cookies First-Party Cookies 
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements.
NewProgrammatic
FEBRUARY 24, 2022
Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off.
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