Single Grain

JUNE 13, 2023

Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Households showed a 10% increase in purchasing Silk products compared to the control group. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the control group.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. 7 SEO Hacks to Boost Your Ranking in 2019.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

FEBRUARY 17, 2020

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. In 2019, Netflix spent about $15 billion on original content. Nielsen found the same in their study: Branded Content Drives Brand Affinity. Branded content is their product.

Pop-Up 140

Pop-Up Education Entertainment Audience 140

InMobi

AUGUST 28, 2020

As our control group, we first looked at three representative Red states (Alabama, Utah and Indiana) and three representative Blue states (Vermont, Illinois and Washington). Popular consumer brands: In 2019, Axios and Harris held a poll that looked at the most popular brands among Democrats and Republicans.

Control Group 52

Control Group Marketing 52