illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. They’ve made it relatively easy to target audiences at scale in an in-app environment.” Additionally, in 2019, 56.3% Since then, they have had to increase their estimates in subsequent reports. Social networks prove to be the major exception.

Media 52

Media Geo targeting Display Advertising Audience 52

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Sunday Ticket and Key Audiences are For Sale to the Highest Streaming Bidder. Geo-targeting is made easy within a channel already only available to that region.

Geo targeting 98

Geo targeting Audience Advertising Media 98

Digiday

JANUARY 22, 2023

For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting.

Ad Targeting 73

Ad Targeting Ad Server Geo targeting Ad Tech 73

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. It is a powerful mode of advertisement that you can use to target audiences based on interests and behaviors. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59