Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 22, 2019

Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 How Will Mobile Advertisers Pay for In-App Ad Campaigns in 2019? Only time will tell.

CPM 52

CPM CPC Advertising Banner 52

Martech

OCTOBER 23, 2023

Google search ads ‘can’t be replaced’ (Oct. 4) Joshua Lowcock, Global Chief Media Officer at a media agency called Universal McCann, told the judge that search ads cannot be replaced by other digital ads, such as Facebook ads – contrary to Google’s claims, reports Big Tech on Trial.

Mobile Search 90

Mobile Search Machine Learning Advertising Manufacturing 90

Single Grain

SEPTEMBER 30, 2019

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. 3) Leverage the Power of Ad Extensions. Ad Extensions allow you to add some extra information about your business that is relevant for users. Click here to download it for free right now! The Complete Guide to Local SEO.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. That’s where we want to get to.”

Machine Learning 67

Machine Learning Audience Ad Targeting Media 67