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Are Your Video Views Accurate? Comparing Video Viewability Metrics

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. billion from this kind of fraud in 2017 alone.

Viewability 52
Viewability Click Through Rate Video Ads Banner 52
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Mobile Ad Viewability: What You Need to Know

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52
Viewability Mobile Ads Banner Click Through Rate 52
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