InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video. This is far from a new problem, as fraud is nearly as old as time.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

InMobi

JULY 31, 2017

Of course, most users will abandon the ad after two seconds.) On the other hand, you could use the Video Ad Serving Template (VAST) to ensure a quick load time — since this method loads video using the device’s native video player. In fact, VAST ads load within 0.06 seconds, according to InMobi data.

Viewability 52

Viewability Cookies Impressions ROI 52

InMobi

MAY 17, 2018

A December 2017 report from AppsFlyer and Forrester found that 15 percent of digital marketers didn’t know about all of the programmatic players involved in getting their ads displayed. Juniper Research, in a September 2017 report, predicted advertisers to lose $19 billion to ad fraud in 2018 , the equivalent of $51 million a day.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

Lemonads

FEBRUARY 2, 2021

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. Unified auctions help apps realize more revenue.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

NewProgrammatic

OCTOBER 12, 2021

Google Ads is not the only ad network that makes running shopping campaigns possible. For example, Bing’s search engine also enables shopping ads on the right side of their search engine results page. Amazon is a product-based search engine which, in 2017, surpassed Google in the number of product searches.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Beat

JULY 26, 2019

By 2017, the company was earning US$13.094 billion in annual revenue (20.8% Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks. After PayPal’s IPO was listed at $13 per share that eventually generated more than $61 million, the company was acquired by eBay for $1.5

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Ad Beat

JULY 31, 2019

After bagging $25 million in a Series B (2017) led by Venture partners, the company decided to move beyond Facebook, and ramp up their Adwords by targeting specific industries and verticals. “Our target decision-maker [was] basically anyone [with] a computer [who] works with a team.

Conversion 59

Conversion Communications Conversion Rate Native Advertising 59