article thumbnail

Getting Started With Video Ad Monetization — Pro Tips for Publishers

Brid.tv

FAQ What Is Video Ad Monetization? Video ad monetization refers to the process of generating revenue through video ads. This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users.

article thumbnail

What Is Supply-Path Optimization?

Clearcode

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy. How Can You Implement SPO?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Things You Need To Know About In-App Header Bidding

InMobi

In-app header bidding is all the rage today.¹ Based on our research, here are six key takeaways: 1) The App Monetization Status Quo Isn’t Working The current approaches that apps are commonly taking in regard to ad monetization are just not cutting it anymore. percent more ad sources. 48 percent more ad revenue.

article thumbnail

13 Best Live Streaming Platforms for Broadcasters

Brid.tv

The most common monetization models for live streaming are AVOD — which focuses on selling ad inventory to various advertisers and profiting off of ad revenue, and SVOD — a subscription-based monetization model, where users pay a fixed fee for content access. Publishers can easily implement Prebid.js START MONETIZING FAQ 1.

article thumbnail

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

To improve revenue and fill rates, follow these five steps: 1) Implement an In-App Header Bidding Solution Header bidding solutions have helped to boost both fill rates and ad revenue on the desktop/browser side when they were first introduced a few years ago.

article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

article thumbnail

The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

VideoWeek

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. Between 2017 and 2022, RTÉ paid Tubridy €345,000 more than the Irish public service broadcaster (PSB) published in its earnings reports.