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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

While many would have overlooked some of the importance of mobile and the opportunities it presented in 2015, it is essential for brands to look ahead, do some forward thinking and speculate on the mobile strategy they need to adopt to remain relevant. What does the mobile journey look like in 2016?

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Digital is Dead - Long Live Digital

InMobi

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Furthermore, according to Forrester, tablets are set to replace laptops by 2016. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

The revamped streaming offering will be available on all Samsung Smart TVs and Galaxy devices made between 2016 and 2022. Gessler said Tribune saw “very manageable declines in mobile search referrals” post-AMP, with search traffic drops averaging at around 12 percent. Newsquest Closes The National Wales.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Mobile accounts for 52.6% The Power of Video.