Remove 2016 Remove Conversion Remove Mobile Ads Remove Mobile Search
article thumbnail

Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

While many would have overlooked some of the importance of mobile and the opportunities it presented in 2015, it is essential for brands to look ahead, do some forward thinking and speculate on the mobile strategy they need to adopt to remain relevant. What does the mobile journey look like in 2016?

article thumbnail

Digital is Dead - Long Live Digital

InMobi

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Furthermore, according to Forrester, tablets are set to replace laptops by 2016. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8