Digiday

JANUARY 4, 2023

Meanwhile, Apartment Therapy Media’s president, Riva Syrop, said during an episode of the Digiday Podcast last year that her team is delaying its tentpole commerce event franchise Small/Cool until the fall 2023 to give sponsors “breathing room,” which will hopefully improve the chances of selling all ad inventory associated with the event.

Media 69

Media Conversion Ad Inventory GDPR 69

InMobi

APRIL 23, 2019

Then, when you have the best partners and the best prices for your ad inventory, it’s a virtuous cycle of optimization, leveraging relationships, testing and QA-ing new partners. That’s when you get into the fun part: improving the user journey and adding placements. Lots and lots of adflow QA. Things can always be improved.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. million, shy of the company’s $75-78 million guidance.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52