2016, Ad Inventory, GDPR and Header Bidding

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2016

Ad Inventory

GDPR

Header Bidding

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Lastly, we have the publisher’s waterfall.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months.

Header Bidding

Header Bidding Click Through Rate A/B Testing Ad network

AdTech Trends

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

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