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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle

Ad Monsters

Stephen Marsi, Matt Richenthal, and Eric Hochberger founded Mediavine as an SEO shop for hire. Creating the ad tech was purposeful because we needed it for our own four sites. He built the script wrapper focusing on SEO since that’s how we have always focused on growing traffic.

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The WIR: Smart Fridges Used in CTV Fraud Scheme, TikTok Expands its CTV Efforts, and TF1 and M6 Prepare Concessions for Planned Merger

VideoWeek

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. The suit covers Illinois residents who have used Snapchat lenses or filters since November 2015. Google DV360 Rolls Out Digital Out-of-Home Ads.