Smart-Hub

MARCH 8, 2022

Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world. Thus, the impression becomes available for everyone to bid on at the same time, which creates a favorable and fair media trading environment.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

Ad Ops 78

Ad Ops Ad Server Demand Side Platform Ad Exchange 78

Ad Ops Hero

OCTOBER 23, 2023

2015: Baidu's Minwa supercomputer uses a special kind of deep neural network called a convolutional neural network to identify and categorize images with a higher rate of accuracy than the average human. 1980s: Neural networks which use a backpropagation algorithm to train itself become widely used in AI applications.

Electronics 92

Electronics Shipping Healthcare Retail 92

Ad Monsters

MAY 15, 2023

Jeremy joined Daily Mail in 2015 as a Programmatic Analyst. Jeremy credits his innate curiosity to learn about all aspects of media (business, operations, and technical) to continue to come up with solutions for the ever-changing ad tech ecosystem.

Ad Tech 79

Ad Tech Media Non-Profit Ad Ops 79

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52