Smart-Hub
MARCH 8, 2022
Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world. With Prebid Server you can easily retrieve demand from ad exchanges through one server-to-server parallel bidding integration.
Ad Monsters
OCTOBER 19, 2022
However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?
Monetize More
APRIL 13, 2023
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. More ad spend is flowing through the publishers’ marketplace as well.
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