Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub
Smart-Hub
MARCH 8, 2022
The server-side header bidding is implemented on servers in order to remove the potential problems with latency on the publisher’s side. Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world.
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