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62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

John landed at P&G as a brand manager, and then Pepsi, handling the Stoli Vodka account, before being recruited to join Modem Media by its charismatic founder, G. The company was acquired by Rocket Fuel in 2014 for an estimated $230 million. O’Connell. x+1] was ready to be part of Google’s first RTB experiments in 2010.

Media 52
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62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

John landed at P&G as a brand manager, and then Pepsi, handling the Stoli Vodka account, before being recruited to join Modem Media by its charismatic founder, G. The company was acquired by Rocket Fuel in 2014 for an estimated $230 million. O’Connell. x+1] was ready to be part of Google’s first RTB experiments in 2010.

Media 40
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InMobi Insights: Brands on Mobile Advertising Trends

InMobi

In Brands on Mobile: Advertising Trends , we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium. This report features global and regional data from the InMobi Ad Network in 2014. Should Brands concentrate more on tablets?

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. Broader message, exposure and memorization rate. Larger space.