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7 underutilized ways to drive traffic to your brand

NewProgrammatic

The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. In 2014, the company leveraged a pop culture phenomenon with a slick branded video. That’s some pretty impressive reach. Instagram Ads. Audience Network.

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