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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In the past, it was all about scale and reach.

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CPG Marketers – Go Mobile

InMobi

Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. Properly targeted rich medibanner and search ad creative leaves lasting impression with consumers.

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The Mobile Opportunity for Travel Marketers

InMobi

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. In addition, they have earned more than 50 local and national awards, highlighting their excellence in paid media management services. Types of Ads That Can Be Managed Programmatically. 4) Disruptive. Map audience journey.

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