Remove 2012 Remove Brand Awareness Remove Impressions Remove Rich Media
article thumbnail

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. This is why interactive, rich media creatives are on the rise. In the U.S.,

article thumbnail

What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Facebook’s Mobile Ads was launched in 2012. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising. The highest bid will win the impression, and the ad will be shown to the user.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The most effective ways to advertise your e-commerce business

Banner Flow

Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. So, not only was the reach impressive, but the engagement was fantastic too. Rich media banner ads. The only question is, what type of rich media will work best for you? Instagram ads.

article thumbnail

CPG Marketers – Go Mobile

InMobi

CPG marketers can leverage on mobile apps to boost brand awareness and affinity by thoroughly understanding their target audience. Creative/Rich MediAds - Mobile ads allow for level of engagement not possible in TV, radio, print, or even online, and enable brands to expand their customer relationships.

article thumbnail

The Mobile Opportunity for Travel Marketers

InMobi

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. ROI Research's survey shows that 53% of social network users Liked or followed travel brands because of the coupons and discounts offered.

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Higher Returns on Investment. Increased Reach. Real-Time Management.

Agency 52