article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Google declined to comment.

article thumbnail

Digital is Dead - Long Live Digital

InMobi

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Algorithm Updates 2023: A Comprehensive Guide

Automatad Inc.

conversion rate boost for every 100ms reduction in LCP. BERT (2019): Understanding Language Better Google’s BERT (Bidirectional Encoder Representations from Transformers) update was a significant leap in how the search engine understood the context and relationship between words in search queries.

SEO 52
article thumbnail

Maximizing SEO with Schema Markup: Strategies and Benefits

Single Grain

A Brief History of Structured Data on the Web The inception of schema markup dates back to the early 2000s when search engines sought ways to better understand and categorize the internet’s rapidly expanding content. Outdated structured data can mislead both search engines and users, leading to a poor user experience.

SEO 52