2011 Audience Conversion Mobile Search 
InMobi
JANUARY 3, 2013
The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.
Single Grain
FEBRUARY 20, 2024
A Brief History of Structured Data on the Web The inception of schema markup dates back to the early 2000s when search engines sought ways to better understand and categorize the internet’s rapidly expanding content. Outdated structured data can mislead both search engines and users, leading to a poor user experience.
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