Martech Series
JUNE 6, 2022
A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). .
Paleo AdTech
DECEMBER 10, 2023
This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. Needless to say, cookie deprecation and tools like ad blockers change the value of any MTA platform today, but Visual IQ was undoubtedly an innovator.
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Paleo AdTech
DECEMBER 8, 2021
This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. Needless to say, cookie deprecation and tools like ad blockers change the value of any MTA platform today, but Visual IQ was undoubtedly an innovator.
VideoWeek
JUNE 9, 2023
However widely-used programmatic tools use machine learning to inform media buying strategies. She has been a member of the BBC’s governing body since 2010, and will chair the board for twelve months, or until a permanent Chair is appointed.
Martech
NOVEMBER 15, 2021
These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.
Monetize More
DECEMBER 28, 2022
As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.
Single Grain
SEPTEMBER 16, 2022
is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.
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