article thumbnail

35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.

article thumbnail

58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.

article thumbnail

58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52
article thumbnail

Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. And time, in the affiliate realm, equals money. Without further ado, let’s jump right in!

article thumbnail

What are the best Spy Tools in the Industry?

Lemonads

The business world of affiliate marketing is known for its competitiveness, higher than the average. Two factors that impact its competitiveness are: it evolves very quickly and there are tons of new affiliates every day. When you decide to search by keyword you may choose if the keyword is placed on the landing page or in the Ad.

article thumbnail

Real-Time Bidding (RTB): The Complete Guide 2021

Lemonads

The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach.