InMobi

DECEMBER 28, 2020

During the present pandemic, connected TV (CTV) viewership has spiked. According to Nielsen, collective connected TV viewership in the U.S. billion hours a week when shelter-in-place orders were first instituted across the country — and watching CTV content has remained a popular pastime ever since then.

Viewability 52

Viewability Entertainment Advertising Audience 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? It’s also immensely popular, reaching 204.1

Viewability 77

Viewability Conversion Rate Impressions Conversion 77

Basis

SEPTEMBER 21, 2022

After the world was rocked by the COVID-19 pandemic in 2020 and the fallout continued through 2021, many expected 2022 to be a year of recovery. While the average consumer may no longer be tethered to their homes like most were a couple of years ago, new economic complexities are impacting their daily lives and again shifting their behaviors.

Advertising 52

Advertising Agency Conversion Food 52

Digital Remedy

JANUARY 11, 2024

A new age of television and media consumption has begun — one where linear and streaming platforms coexist, compete, and create new possibilities for brands across the globe. Flash forward 60 years, and the TV advertising model has largely reinvented itself with the advent of new tech like on-demand, DVRs, TiVo, and streaming services.

Advertising 52

Advertising Audience Pop-Up Affiliates 52

Digital Remedy

JULY 31, 2023

A new age of television and media consumption has begun — one where linear and streaming platforms coexist, compete, and create new possibilities for brands across the globe. Flash forward 60 years, and the TV advertising model has largely reinvented itself with the advent of new tech like on-demand, DVRs, TiVo, and streaming services.

Advertising 52

Advertising Audience Pop-Up Affiliates 52

Digiday

APRIL 26, 2023

TV viewing in July 2022, according to Nielsen — a first after four consecutive months of hitting new viewership highs. This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. 01 Introduction and methodology Streaming claimed the largest share of U.S.

Impressions 58

Impressions Ad Targeting Audience Agency 58