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Why should brands invest in video advertising?

Ad Beat

Even the most exquisitely crafted videos can flop if they’re never found by the right audience, however, the presence of a video itself greatly affects the most prominent SEO ranking factor: content. So, investing in videos can help boost brand awareness and create a “buzz” about your products/ services. Higher conversions and sales.

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How Auto Brands Can Win With Mobile

InMobi

Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. Creating original content with a clearly defined keyword strategy can help boost SEO rankings. Content is the key to prospective engagement.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

You will be able to determine the email list growth rate with the help of marketing analytics that will give you an insight into the number of leads you have received through each channel, namely social media, SEO and PPC. 8) Email Forwarding Rate. Doing so will help to significantly reduce the bounce rate.