article thumbnail

What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. Create Performance Targets. How will you decide if your performance marketing campaign was a success? Return on Investment (ROI).

article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.