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Vertical of the Month: e-Commerce

Lemonads

The global pandemic caused by the new coronavirus has led to the development of innovative shipping methods, such as drone deliveries. However, some advertisers have found new ways to target their local customers. For these reasons, most successful e-commerce campaigns implement a combination of Facebook marketing and native ads.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Unlike traditional search paid advertising, Google Shopping ads are visual. They feature an image of the product with the headline, price, and other benefits, such as “free shipping.” E-commerce advertising offers many benefits to sellers for both desktop and mobile devices. There are some downsides to a native ad strategy.

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How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

Free shipping. 4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. Dive Deeper: Retargeting 101: Why It’s Essential for Any Marketing Funnel.