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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. By employing the use of programmatic display advertising, that brand can ensure that their ads are auto-targeting audiences interested in camping products on sites where they are likely to be. Native Advertising.

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Top 3 Performance Marketing Channels You Need to Use

MNTN

Connected TV (CTV) is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television. Attention spans are short, and SEO helps your content pop up on the more valued search engine real estate, such as the first page of results.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.