Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. How to Optimize Ad Viewability in Mobile Apps?

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Viewability Mobile Ads A/B Testing Impressions 98

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.

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Viewability Mobile Ads Banner Click Through Rate 52

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The 300×250 ad unit.

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Mobile Ads Banner Viewability CPM 59

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Mobile Ads Click Through Rate Rich Media Ad network 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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Rich Media Mobile Ads Ad Server Media 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. But how will mobile in-app advertising change and evolve in 2020?

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Advertising Banner Marketing Rich Media 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Facebook’s Mobile Ads was launched in 2012.

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Advertising Banner Ad Exchange Mobile Ads 52