Machine Learning Retail Search Advertising 
Basis
JUNE 30, 2025
On the paid side, AI Mode reflects a broader shift toward more automated, AI-driven ad platforms that require less manual setup from advertisers. “AI To succeed in this new era, Crider notes that advertisers should prioritize collecting clean first-party data to make sure Google’s AI tools have high-quality inputs to work with.
Single Grain
AUGUST 5, 2025
Key strengths include: AI Technology Leadership Single Grain leverages advanced AI frameworks that integrate generative AI for content creation, machine learning for audience optimization, and predictive analytics for campaign forecasting. Conversion Rate Optimization using machine learning testing.
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Single Grain
AUGUST 5, 2025
Paid search has reached unprecedented scale in 2025, with projected global search advertising revenue of $351.55 The agency’s methodology leverages machine learning for real-time bid optimization, audience targeting, and creative testing across Google Ads, Microsoft Ads, YouTube, and many social platforms.
Single Grain
JULY 29, 2025
Key Features: Ad-to-landing page message matching, bulk page generation, keyword-specific content adaptation Best For: Companies with large PPC campaigns, agencies managing multiple client accounts, businesses prioritizing search advertising personalization Consideration: Limited ABM-specific features compared to dedicated B2B solutions 3.
Basis
FEBRUARY 28, 2025
Key updates include added controls for guiding AI in campaigns, enhanced search reporting, and new segmentation options for asset group reporting. THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. and 3.3% , if not as much as 4.8%.
Martech
MARCH 4, 2022
What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Are you GDPR and CCPA compliant?
Martech
DECEMBER 9, 2021
Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.
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