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The 10 Best B2B ABM Agencies in San Diego for Biotech and Pharmaceutical Companies (2025)

Single Grain

San Diego’s biotech and pharmaceutical sector is experiencing unprecedented growth, with life-science companies securing $1.6 The complexity of biotech and pharmaceutical sales cycles, often involving 6-10 stakeholders and extensive compliance requirements, demands ABM agencies with deep sector expertise and proven methodologies.

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How AI Marketing Agencies Measure Campaign Success: A 2025 Guide to Performance Metrics That Drive Growth

Single Grain

Marketing measurement has reached an inflection point. For CMOs and marketing operations managers evaluating agency partnerships in 2025, understanding how AI-powered agencies measure success becomes critical for budget justification, performance accountability, and strategic decision-making.

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Why AI Marketing Optimization Beats Traditional Methods

Single Grain

The marketing landscape has fundamentally shifted in 2025. While traditional marketing channels still have their place, the data tells a compelling story: organizations leveraging AI-powered marketing optimization are leaving their traditionally-focused competitors in the dust. The numbers don’t lie.

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RightData Hires Industry Veterans to Its Team

Martech Series

This reinforces RightData’s commitment to the market and capitalizes on its recent Series A investment from Level Equity. Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting.

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Talon International Launches Anti-Counterfeit & Consumer Engagement Technology, StegVision

Martech Series

By combining AI, machine learning, computer vision, and steganography, StegVision encodes invisible unique labels or markings for brands and products. By giving each brand or product its own unique invisible markings, StegVision prevents fake products and counterfeit items from easily entering the market and being sold as originals.

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Microsoft Exec Zia Mansoor Joins Unravel Data Board of Directors

Martech Series

Mansoor currently serves as Microsoft’s Vice President of Data & AI, and has extensive expertise in go-to-market strategy and providing product and solution leadership across operational database, analytics, AI/Machine Learning, data governance, and business intelligence solutions. “We

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. Marketing Technology News: Voxco Insights Launches Four New Features to Enhance Research Capabilities and Elevate CX.