InMobi

JANUARY 25, 2022

Apple’s enforcement of App Tracking Transparency (ATT), starting with the release of iOS 14.5 in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. And in markets like the U.S.,

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. It’s time for us to start looking longer-term and to plan for data signal sustainability.

Audience 85

Audience Direct Data Cookies Advertising 85

InMobi

JUNE 24, 2021

Apple began enforcing its AppTrackingTransparency (ATT) framework, requiring apps to display standard messaging that would have users opt in to information being shared about them in the form of a device-level identifier (IDFA). release, which was purposefully made slower by Apple to observe any potential issue with the ATT framework.

Advertising 52

Advertising Audience 52

InMobi

MAY 24, 2021

How do consumer expectations around in-app advertising differ for gaming vs. non-gaming apps? How do consumer expectations around in-app advertising differ for gaming vs. non-gaming apps? The advertising approach is tied to the ad experience itself. Namely, how the user will react to the ads?

Advertising 52

Advertising Audience Marketing 52

VideoWeek

FEBRUARY 3, 2023

However, Amazon’s advertising revenue jumped 19 percent YoY to reach $11.56 Snap CEO Evan Spiegel pointed to “macroeconomic headwinds” and weak advertising demand, alongside Apple’s ATT changes and the rise of TikTok. “In billion, outpacing Google and Meta, whose ad revenues both dropped 4 percent. billion revenues.

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Media Agency Ad Tech Audience 52