Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! And it’s not just pharmaceutical systems and tools that are changing. RS : Patients are gaining more and more power when it comes to healthcare decision-making.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 66

Impressions Pharmaceuticals Healthcare Marketing 66

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 98

Audience Healthcare Machine Learning Advertising 98

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. They were more, “Let’s look at impressions and let’s look at coverage trackers, and let’s do things manually.”

Pharmaceuticals 67

Pharmaceuticals Machine Learning Agency Healthcare 67

VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. Roblox developers can also choose to offer in-game rewards in exchange for video completions. .

Video Ads 52

Video Ads Impressions Viewability Media 52

Single Grain

NOVEMBER 24, 2020

If you make a bad impression, you miss an opportunity to appeal to your customers, tarnishing the brand reputation and weakening the relationship. Although compliance is necessary for all organizations, it is especially crucial in some, such as the healthcare industry. ” Brand Consistency.

Marketing 64

Marketing GDPR Shipping Fashion 64