The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation
VideoWeek
JANUARY 31, 2025
RedBird previously made a play for a major British media company when it bought UK newspaper The Telegraph in 2023. Following a test period, the MMM is now available for marketers to measure the impact of TV, YouTube, Google and social media campaigns on purchases and customer acquisition.
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