article thumbnail

A Top The Trade Desk Exec Testifies That Header Bidding was Decimated at Google Trial

Adweek

"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of Justice's case that accuses Google of operating an advertising monopoly.

article thumbnail

Google Trial: Header Bidding ‘Decimated,’ Changing Rules of Deal With Publishers

Adweek

"Open bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia Sept. 10 as he testified as a witness in U.S. Google, the DOJ's case that accuses Google of operating an advertising monopoly. ADWEEK) Google changed the rules of its publisher ad product in a way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Essential Metrics to Improve Header Bidding Performance

Relevant-Digital

Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selected, it is sent to the ad server and the chosen creative is displayed. In this guide, well walk you through the five crucial header bidding metrics you need to monitor.

article thumbnail

Comic: Header Bidding Rapper

AdExchanger

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Header Bidding Rapper appeared first on AdExchanger.

article thumbnail

Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding

AdExchanger

Starting last week and into this week, hundreds of court-filed declarations, emails, depositions and other documents were […] The post Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding appeared first on AdExchanger.

article thumbnail

Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk

Adweek

When there are more people at the table, it's easier to find the best solution for a common problem. This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars.

article thumbnail

AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

AdExchanger

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. appeared first on AdExchanger.