Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future. Canadian Marketing Association Highlights the Negative Impact of GDPR. Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Brid.tv

DECEMBER 21, 2022

Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Single Grain

AUGUST 3, 2023

Plus, other forms of social media, in-app, and influencer advertising make up the bulk of display ad spend. These channels include social media, email, Google, and in-app ads. Advertisers would do well to switch their display dollars from mobile websites to app ad campaigns. Which apps should advertisers invest in?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JULY 18, 2023

Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively. The bids are based on the target audience, ad placement relevance, and campaign goals. Why is this important for business owners and entrepreneurs to understand?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

MARCH 14, 2022

Cookies eventually became the most valuable tool in the hands of digital advertisers who utilized them to deliver targeted ads. In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc).

Cookies 52

Cookies Advertising Retargeting Ad Tech 52