Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

GDPR 140

GDPR Marketing Pharmaceuticals Healthcare 140

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. TripleBlind, the leader in privacy-enhancing computation (PEC), announced a technology and go-to-market partnership with SEQSTER PDM Inc.

Pharmaceuticals 98

Pharmaceuticals Healthcare GDPR MarTech 98

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Marketing 64

Marketing GDPR Shipping Fashion 64

Digiday

FEBRUARY 8, 2023

“Globally, the application of policy [varies] by country, by continent, by region, by marketer.” Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. On top of that, firms still have to comply with ongoing GDPR and California Consumer Privacy Act protections. “We

Agency 69

Agency Media GDPR Pharmaceuticals 69

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Michael Sweeney : Hello, everyone.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Martech

JULY 17, 2024

Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Some of these are industry-specific, like disclosure requirements for the financial and pharmaceutical industries. Consumers may not think of those as part of advertising and marketing, but the FTC does. Automatic renewals.

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Pharmaceuticals GDPR Manufacturing MarTech 117