Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Higher Ad Fill Rates — Letting a software solution deal with the process of ad trading, rather than doing it manually, also results in higher ad fill rates for publishers.

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Advertising Banner Header Bidding Video Ads 93

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

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CPM Fill rate Impressions CPC 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange.

Header Bidding 52

Header Bidding Demand Side Platform Advertising Real Estate 52

Martech

DECEMBER 7, 2021

In Telco Cloud and Retail Cloud we’re almost giving you branded real estate you can deploy within your own properties that will generate more time with the consumer, that can then be monetized through advertising and other means.” So maybe the prices are going to go down, but the fill rates are going to go up.”

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Advertising Retail GDPR Real Estate 113

Brid.tv

DECEMBER 21, 2022

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. .

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SODP

JULY 25, 2023

Publishers: Publishers provide the digital real estate where ads will appear. Importantly, SSPs don’t only automate ad sales but also facilitate ad network optimization, which involves managing multiple ad networks and balancing fill rates against ad rates.

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Demand Side Platform Ad Space Ad Exchange Ad Inventory 52