Why-In-App-Marketing-is-So-Critical-Right-Now 
MobileAds
JANUARY 20, 2021
Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. There’s no such thing as a universal ad format.
InMobi
SEPTEMBER 30, 2019
Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.
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