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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. Performance Focused.

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Biggest Tech Acquisitions and Funding Highlights from 2022

Martech Series

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. This year feels like a tremendous roller coaster ride.

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Immersive Event Experiences That Drove Participant Experiences

Martech Series

Online events that offered impressive immersive experiences: The ongoing global pandemic of 2020 also brought on many changes – many industries had to adapt their approach to events. It acts as a digital alternative to a physical asset and is built with advanced machine learning and automation technologies.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future.

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