Adweek
SEPTEMBER 14, 2022
Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Lately, we've seen a shift away from paid.
Rob Campbell
SEPTEMBER 13, 2022
I’ve written a ton about brand purpose over the years. Not as viciously as my beloved Martin Weigel. But close. It’s not that I am against brand purpose, It’s when it’s used as a marketing tool and ‘updated’ to whatever trend is currently popular that my hate boils over. It’s why I have always advocated for belief rather than purpose.
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Martech
SEPTEMBER 16, 2022
It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.
VideoWeek
SEPTEMBER 12, 2022
Gaming company Roblox has unveiled plans to integrate adverts into its virtual environments, starting next year. Roblox is a social gaming platform, similar to Minecraft, except it allows users to develop individual games and invite friends to roam around the virtual worlds they build. As a result, the scope for advertising is more immersive than merely placing ads in gaming menus or loading screens.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 10, 2022
Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL's Thursday night kickoff game. That made it the seventh.
AdExchanger
SEPTEMBER 16, 2022
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
SEPTEMBER 13, 2022
With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising. . The digital media market in Southeast Asia is forecast to be [.]. The post Consumer Trust is Key to Sustaining the Future of Digital Advertising in APAC appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 10, 2022
Like many major industry events, New York Fashion Week is not regularly considered as the forefront of accessibility and inclusive design. However, a new runway show featuring the spinal muscular atrophy (SMA) community is aiming to bring the fashion world--and its standards--into modernity.
AdExchanger
SEPTEMBER 13, 2022
David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone. Next on the agenda is live shopping, which David's Bridal tested in August with its "First Annual NashBlast.". The post Why David’s Bridal Spends Half Its Social Budget On TikTok appeared first on AdExchanger.
Martech
SEPTEMBER 16, 2022
Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.
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More About Advertising
SEPTEMBER 16, 2022
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel. All three (from different countries) at the same time: have FIFA changed the rules? And someone. The post Budweiser kicks off World Cup bid – with own goal first appeared on More About Advertising.
Adweek
SEPTEMBER 14, 2022
A decade ago, Miami was barely a blip on the creative agency map. The OG shop was Crispin Porter + Bogusky, a wildly creative agency that had its HQ in the city starting in 1988 and running through 2001 when it moved to LA and later Boulder. The agency was on top of the world.
AdExchanger
SEPTEMBER 16, 2022
Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US. It employs around 143,000 people, generated more than $42 billion in revenue during its fiscal year 2022 and has made more than 100 acquisitions over the years, including. Continue reading » The post You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them appeared first on AdExchanger.
Marketing Dive
SEPTEMBER 13, 2022
The spirit of collaboration shines through post pandemic, with 82% of b2b business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
SEPTEMBER 12, 2022
Following the death of Queen Elizabeth II last week, the mood for marketers has mostly been to stay quiet. Some have delayed campaign launches, and a few brands have shared restrained messages of condolence on Twitter, including John Lewis, Domino’s, McDonald’s – and Unilever, which has taken its account into black and white. It’s a.
Adweek
SEPTEMBER 16, 2022
Brand messages paying tribute to Queen Elizabeth II following her death are ringing hollow with the British public, according to research released by YouGov. Following the announcement of the demise of the 96-year-old monarch on Thursday September 8, the longest serving in history, companies such as Dominos, Play Mobil, Stella Artois, Thomas Cook--and even the.
Martech Series
SEPTEMBER 16, 2022
Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. However, the pandemic-era digital acceleration has shown there’s room for organizations to get more CX value from their data insights. In fact, Forrester predicts firms that make data-driven decisions will be three times more likely to outperform their competitors in terms of CX improvement.
Marketing Dive
SEPTEMBER 12, 2022
An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 16, 2022
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo.
Adweek
SEPTEMBER 16, 2022
It's not everyday that a condiment gets its own full-scale musical number--much less one that harkens back to classic animated flicks--but Heinz has just dropped a spot that's positively Disneyesque. The 60-second ad for ketchup is stuffed with tropes of the family-friendly genre, including a catchy theme song with soaring vocals, a cameo by a.
Martech
SEPTEMBER 16, 2022
HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. The CRM records received a variety of updates in functionality useful for managers to quickly find the information they need.
Marketing Dive
SEPTEMBER 16, 2022
A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
SEPTEMBER 13, 2022
A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on its platform, it’s not surprising that Netflix changed its tune this year. Even the king of SVOD has to live in reality. Consumers increasingly want the option of free ad-supported content, says Sarah Lewis, global.
Adweek
SEPTEMBER 14, 2022
NBC's reboot of Quantum Leap premieres Monday. Sept. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series. A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday.
Martech Series
SEPTEMBER 16, 2022
Many people start a business, but not all of them become successful. Why so? There are a few things that keep a few ahead of the game. One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction.
Martech
SEPTEMBER 13, 2022
Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that place will host virtual events throughout the week. By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
SEPTEMBER 15, 2022
With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for budget cuts. Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social. But one channel that is likely to endure the recession is CTV, writes Gijsbert Pols, PhD, director of CTV and new channels at Adjust.
Adweek
SEPTEMBER 14, 2022
The news and pop culture publisher Vice Media Group, which operates titles including Vice, Refinery29 and i-D, has hired Geoff Schiller as its executive vice president of commercial and sales strategy. Schiller started the newly created role on Monday, Sept. 12, Adweek has learned.
Marketing Dive
SEPTEMBER 16, 2022
McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.
Ad Monsters
SEPTEMBER 16, 2022
Every year from September 15th through October 15th, we celebrate Hispanic Heritage Month to pay tribute to Hispanic Americans nationwide, especially those whose achievements and contributions make a daily mark on society. During HHM, we recognize those who inspire others to succeed; representation is everything. In advertising technology specifically, very few Hispanic/Latinx people are running the show.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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