Sat.Sep 10, 2022 - Fri.Sep 16, 2022

Building Community and Connection in the Metaverse

Adweek

Verizon was a player in the metaverse before it even had a name--experimenting with customer experiences before rules or measurement were formulated, or the space was even fully realized.

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The Taste Of B t …

Rob Campbell

I’ve written a ton about brand purpose over the years. Not as viciously as my beloved Martin Weigel. But close.

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Trending Sources

60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

Marketing Dive

A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking

Gaming Companies Are Levelling Up Their Ad Offerings

VideoWeek

Gaming company Roblox has unveiled plans to integrate adverts into its virtual environments, starting next year. Roblox is a social gaming platform, similar to Minecraft, except it allows users to develop individual games and invite friends to roam around the virtual worlds they build.

Why the Surprising Rise of Direct Mail Is No Surprise at All

Adweek

Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI.

Metaverse Marketing Gets A Reality Check At IAB Audience Connect

AdExchanger

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week.

Budweiser kicks off World Cup bid – with own goal

More About Advertising

The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel.

More Trending

Miami: Web3’s Home Base

Adweek

In the same way that Silicon Valley became the place to be for tech, Miami has quickly become a hub for venture capitalists and Web3. From allowing citizens to pay city taxes via cryptocurrency to proposals for paychecks to be received in Bitcoin--the city is at the cutting edge of this revolution.

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Amazon expands email marketing tools for brands seeking new customers

Marketing Dive

Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta

Brands maintain a low key presence in wake of Queen’s death – but for how long?

More About Advertising

Following the death of Queen Elizabeth II last week, the mood for marketers has mostly been to stay quiet.

Why Internet Privacy Needs A Federal Law

AdExchanger

Jason BierGeneral Counsel and Chief Privacy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

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The Limitless Metaverse: Not Just a Moment, but a Movement

Adweek

As the tsunami of change rears and roars with pandemics, global warming, digitization and crumbling social structures washing over us, we're looking for new tools to manage our anxiety and become more resilient.

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How Do I Fix Low-Click Search Terms on Amazon PPC?

Ad Badger

Low clicks on your search terms are the bane of your existence as an Amazon PPC advertiser. Ideally, you’d want. Read More How Do I Fix Low-Click Search Terms on Amazon PPC? The post How Do I Fix Low-Click Search Terms on Amazon PPC? appeared first on Ad Badger.

Why brands are creating original songs for TikTok

Marketing Dive

McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform

You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them

AdExchanger

Oracle is big. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US.

YouTube Lets Creators Respond to Comments With YouTube Shorts

Adweek

YouTube continues to encourage usage of its YouTube Shorts short-form video option across its platform, and the latest example is the rollout of the option for creators to reply to comments with Shorts.

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The proximity hack

Seth Godin

We evolved to care about things that were close by or in the near future. That makes sense. It’s a useful survival skill in a primitive world. Today, though, our instinct for the close and the imminent is being used against us.

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TikTok brand loyalty soars as Instagram, Facebook lose ground

Marketing Dive

As consumer preferences change due to economic uncertainty and the retreat of pandemic restrictions, loyalty is shifting, according to a Brand Keys survey

Why David’s Bridal Spends Half Its Social Budget On TikTok

AdExchanger

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Neiman Marcus Encourages Customers to ‘Live Your Luxury’

Adweek

The word "luxury" has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. For some, luxury can be time alone.

10 Hispanic/Latin American Professionals Doing Big Things in Ad Tech

Ad Monsters

Every year from September 15th through October 15th, we celebrate Hispanic Heritage Month to pay tribute to Hispanic Americans nationwide, especially those whose achievements and contributions make a daily mark on society.

Why partnerships are the biggest investment brands should make this year

Marketing Dive

The spirit of collaboration shines through post pandemic, with 82% of b2b business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey

Merkle Is Riding The Retail Media Network Craze (With It’s Eye On The Next Big Thing)

AdExchanger

Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. That isn’t surprising.

Alo Yoga’s Web3 Mission: Wellness, Inclusivity and Safe Spaces

Adweek

According to a 2021 report by ArtTactic, only 20% of NFT users and creators are women, less than 16% of all NFT artists are female and NFTs with female-presenting avatars have been valued lower than male-presenting avatars.

Introducing the Future of Measurement Guide 2022

VideoWeek

VideoWeek is proud to announce that our new guide, The Future of Measurement Guide 2022 , is now available to download. The future of measurement has never looked more exciting, or more uncertain.

How Patagonia’s shakeup challenges marketers to act on sustainability

Marketing Dive

As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated

Forget AVOD Vs. SVOD – Now It’s Time For ‘HVOD’

AdExchanger

A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on its platform, it’s not surprising that Netflix changed its tune this year. Even the king of SVOD has to live in reality.

HP Omen Gives Away Free Cans of Air to Tout Its New Gaming Laptop

Adweek

The HP Omen, a premium gaming laptop with "tempest cooling" technology, is so high-powered it needs its own designer air. And maybe consumers could use some extra nitrogen and oxygen, too.

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Q&A with Meta Audience Network: Charting the Course from Waterfall to Bidding

Digital Turbine

Shifting from the inefficiency of waterfalls to bidding has created a more fair, open, and efficient ad ecosystem and is one of the most impactful changes we’ve seen in mobile app monetization over the last few years. . Have you been on the fence about bidding adoption?

Roblox’s ad expansion plans include 3D portals to branded experiences

Marketing Dive

An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly

Why The Economic Downturn Could Be Good News For CTV

AdExchanger

With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for budget cuts. Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social.

Expanding Your Community by Tapping Into Web3 to Innovate and Inspire

Adweek

Today's companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth.

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What’s On the Horizon in Programmatic Advertising?

Basis

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. This year, it is estimated that programmatic will account for a massive 90.2%

NYT subway ads unlock Spelling Bee in purpose-driven campaign

Marketing Dive

As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause

The Online Ad Industry Has No Idea How To Talk About Itself

AdExchanger

Editorial opinion byAllison SchiffManaging EditorAdExchangerLate last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security.

Brandweek Podcast: Build a Legacy With Abraxas Higgins

Adweek

On Episode 4 of Brandweek: The Podcast, senior producer Al Mannarino and general manager of podcasts John Heil sit down with Adweek social editor Sami Lambert and content creator/strategist Abraxas Higgins to discuss the top moments of Day 4, including sessions with Kevin Hart, Kristin Cavallari and Shake Shack CMO Jay Livingston, plus a look.

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Five Ads That Get Inflation Messaging Right

Basis

Is there anyone who finds inflation convenient? Perhaps some overly enthusiastic high school math teacher who seizes the opportunity to create a particularly perplexing prompt?