Adweek

FEBRUARY 20, 2024

Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. It made the news in West.

Agency 244

Agency Media Advertising 244

Adweek

FEBRUARY 21, 2024

In early January, amid the National Football League playoffs, Visa announced an extension of its partnership with global soccer governing body FIFA through 2026. Even as it supported NFL partners and unveiled its new F1 ride at Super Bowl 58 in Las Vegas, Visa was executing its marketing game plan for the 2026 World Cup.

Marketing 229

Marketing 229

VideoWeek

FEBRUARY 20, 2024

There is a growing body of thought within the industry that, with a few exceptions, on-demand viewing has superseded viewing live at the point of broadcast. The first episode of ITV’s Mr Bates vs The Post Office won a seven-day audience of 9.2m. On Netflix, Fool Me Once’s first episode achieved 6.3m over the same seven days.

Audience 69

Audience Advertising 69

Martech

FEBRUARY 22, 2024

Be it due to a disconnect between our mind and body, how we have organized our day, or negative thought patterns driven by the programming of certain beliefs, assumptions, and values. We are not meant to be dominated by our beta brainwaves, but unfortunately, due to our mindset, emotions, and environment, this is where we operate.

MarTech 86

MarTech Communications Marketing 86

VideoWeek

FEBRUARY 23, 2024

Discovery have joined Thinkbox, the UK marketing body for commercial TV. Amazon, Disney and Netflix Join Thinkbox Amazon, Disney+, Netflix, Vevo and Warner Bros. The US-based companies join as associate members, expanding Thinbox’s mandate to incorporate international streaming services in the UK.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Single Grain

FEBRUARY 21, 2024

This provides a more realistic idea (compared to online shopping, not in-store shopping, of course) of how the garment fits and looks on different body types: Shop with Google AI Is Powered by Google SGE SGE, Google’s Search Generative Experience , plays a key role in enabling several key features of Shop with Google AI.

SEO 52

SEO Retail Audience 52

Ad Monsters

FEBRUARY 22, 2024

My body handles tea a whole lot better than it handles coffee. But guess what? Hamid doesn’t drink coffee. “Some people who know me might be surprised by this, but I drink tea every morning. I have something called Chai every morning. So I save the coffee for special occasions,” he shared.

Machine Learning 84

Machine Learning Ad Tech Media Conversion 84