Sat.Oct 22, 2022 - Fri.Oct 28, 2022

article thumbnail

Early Canned Cocktail Brand Siponey Looks to the Next Phase

Adweek

The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges after initially overcoming doubts about their viability. Whiskey-focused Siponey Spritz Co. is one canned cocktail pioneer looking to ride the acceptance of RTDs.

Food 254
article thumbnail

How to Use Videos in Your Next B2B Marketing Campaign

Ad Rants

Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text.

Marketing 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Deadline? Google Analytics Pushes Back Universal Analytics Sunset

AdExchanger

It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its default, switching to an algorithmic model it calls “Data-Driven Attribution.”. Continue reading » The post What Deadline?

106
106
article thumbnail

Amazon Unveils New Video Ad Features Ahead of Q3 Results

VideoWeek

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos.

article thumbnail

Take a Trip Through Racing History With Porsche’s Latest, Striking Ad

Adweek

Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world.

254
254
article thumbnail

Why SEO IS Important for Businesses In 2022

Ad Rants

The world's businesses are online, and no business can survive without a great online presence. SEO is the best practice to improve your online visibility on search engines. Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website.

SEO 196
article thumbnail

Comic: Ghost Ad

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ghost Ad appeared first on AdExchanger. Comic Strip A/B testing Control Group creative AB testing Ghost Ad

More Trending

article thumbnail

Listeners Go Out of Their Way to Make Audio Part of Their Day, Study Finds

Adweek

Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium.

Marketing 254
article thumbnail

80% of Consumers Use Ad-Supported Connected TV

MNTN

It’s now easier than ever for advertisers to reach their target consumers through Connected TV. A new study from LG Ads Solutions found that 80% of consumers use ad-supported models of CTV. Not only that, but 67% actually preferred those models over subscription-based Connected TV services. .

article thumbnail

P&G And PepsiCo: Retail Media’s Next Growth Phase Is Social Commerce And Incrementality

AdExchanger

Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up by social media.

Retail 93
article thumbnail

Meta revenue declines again while metaverse skeptics sound alarm

Marketing Dive

Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals

article thumbnail

McCain’s Roblox Experience Aims to Educate Gen Z on Farming Issues

Adweek

Perhaps agriculture and frozen chips aren't the likeliest inspiration for an online game but joining the stampede from brands to launch their own virtual experiences, McCain Foods has opened a space on Roblox that will aim to educate consumers about regenerative farming.

Education 250
article thumbnail

Gen Zs and Baby Boomers Alike Agree—Brand Sustainability Messaging Matters

MNTN

Today’s consumer has made it clear—sustainability is important and they want the brands they support to hold similar values. From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness.

article thumbnail

Criteo Reports A Revenue Drop But Still Upbeat On Retail Media

AdExchanger

The ad tech hits keep coming this earnings season. The latest example of the trend is Criteo, which on Friday reported total revenue of $446.9 million in Q3 2022, down. Continue reading » The post Criteo Reports A Revenue Drop But Still Upbeat On Retail Media appeared first on AdExchanger.

Retail 88
article thumbnail

What Kim Kardashian’s $1.26M fine says about influencer marketing

Marketing Dive

Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos

article thumbnail

AR Is the Secret Weapon Retailers Need This Holiday Season

Adweek

Editor's note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets.

Retail 251
article thumbnail

Interview of the Week: Matthew Deets Uncovers Benefits of Smartyads & Smaato Partnership

Smarty Ads

Smaato, a global omnichannel advertising platform, with unparalleled reach across devices and through a plethora of ad formats, today uncovers the hottest details about the collaboration with SmartyAds.

article thumbnail

The Big Story: Political Advertising Through The Midterm Elections

AdExchanger

Election Day is under two weeks away, which means about one-quarter of political advertising budgets have yet to be spent. But where political advertising campaigns are spending their money this.

article thumbnail

Amazon unveils suite of new video advertising products

Marketing Dive

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football &rdquo

article thumbnail

Brands Are Getting Scarily Good at Spooky Marketing

Adweek

The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience.

Audience 252
article thumbnail

4 Things Advertisers Should Know About Retail Media Networks

Basis

Imagine you’re shopping online. Maybe you’re hunting for a new vacuum on Amazon, or simply placing a pick-up grocery order from Kroger (or Smith’s, Fred Meyer’s, Dillon’s, King Sooper’s—whatever it’s called where you live).

Retail 77
article thumbnail

Brace Yourselves. More Consolidation Is Coming

AdExchanger

Matthew PapaSVP of Business and Corporate Development“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written. Continue reading » The post Brace Yourselves.

Media 85
article thumbnail

Amazon nears $10B in quarterly ad revenue while digital peers slump

Marketing Dive

That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears

article thumbnail

Learn From Adidas’ Mistake—Act Fast

Adweek

Adidas finally announced that it is parting ways with Ye, also known as Kanye West. The pressure had been mounting for weeks for Adidas to act, as Ye continued to use anti-Black and antisemitic hate speech in his social media channels and other outlets.

Fashion 250
article thumbnail

3 Ways to the Most of Your Marketing Spend During Economic Upheaval

Basis

Gas for $4 per gallon. Milk for $5 per gallon. for four ears of corn ?! We just can’t catch a break in this economy. And while consumers are hurting, many brands are also struggling to weather the current economic downturn and plan for a possible recession.

article thumbnail

Reddit Seeks Growth By Going After The Little Guys (And Their Ad Budgets)

AdExchanger

Publishers covet business from big brands, but working with small to mid-size businesses (SMBs) can be a major source of revenue growth. After all, SMBs have historically been revenue drivers.

84
article thumbnail

Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day

Marketing Dive

To be eligible to win, consumers must pledge to “BacOff,” or abstain from eating bacon for 24 hours

article thumbnail

This Holiday Season, Nurture Consumer Relationships Instead of Making Ads

Adweek

Brands and retailers are about to unleash their holiday campaigns. This season, however, the standard practice of buying eyeballs may not be the best way to grab consumers' attention.

Retail 251
article thumbnail

Mobile Monday: The Growing Role of Finance Apps and Shopping App Visits Up This Holiday Season?

Digital Turbine

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles.

Finance 73
article thumbnail

Amazon Is Leaning On Its Data Clean Room To Spur Ad Tech Growth

AdExchanger

The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a.

Ad Tech 83
article thumbnail

IPG says ‘majority’ of clients are making contingency plans for a downturn

Marketing Dive

The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends

article thumbnail

Yelp Rolls Out Veteran-Owned Business Attribute

Adweek

Business directory and crowdsourced review forum Yelp introduced a new searchable attribute that will allow business owners to self-identify as veteran-owned on their Yelp business page.

250
250
article thumbnail

Amazon Ads unveils video and streaming advert products

Marketing Tech News

Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to more effectively share their brand and product stories with customers.

article thumbnail

The Twitter Thing Is Happening?!; What Lysol Did After Cleaning Up

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world. Continue reading » The post The Twitter Thing Is Happening?!;

article thumbnail

Elon Musk takes control of Twitter, cuts several execs

Marketing Dive

The Musk era at Twitter has begun

article thumbnail

As Peacock Hits 15 Million Paid Subscribers Streamer Dents NBCU Earnings

Adweek

After a rough second quarter, Peacock gained two million subscribers, surpassing 15 million paid users overall. The company announced the news at a third-quarter earnings call on Thursday, confirming numbers NBCUniversal CEO Jeff Shell told CNBC earlier this month.

247
247
article thumbnail

Roundtable: Building Basis

Basis

I’ve always admired people who work on the tech side of things. As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. Take Basis, for example.