Adweek
OCTOBER 28, 2022
The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges after initially overcoming doubts about their viability. Whiskey-focused Siponey Spritz Co. is one canned cocktail pioneer looking to ride the acceptance of RTDs.
Ad Rants
OCTOBER 24, 2022
Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text.
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AdExchanger
OCTOBER 27, 2022
It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its default, switching to an algorithmic model it calls “Data-Driven Attribution.”. Continue reading » The post What Deadline?
VideoWeek
OCTOBER 27, 2022
Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos.
Adweek
OCTOBER 28, 2022
Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world.
Ad Rants
OCTOBER 28, 2022
The world's businesses are online, and no business can survive without a great online presence. SEO is the best practice to improve your online visibility on search engines. Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website.
AdExchanger
OCTOBER 27, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ghost Ad appeared first on AdExchanger. Comic Strip A/B testing Control Group creative AB testing Ghost Ad
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
OCTOBER 28, 2022
Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium.
MNTN
OCTOBER 28, 2022
It’s now easier than ever for advertisers to reach their target consumers through Connected TV. A new study from LG Ads Solutions found that 80% of consumers use ad-supported models of CTV. Not only that, but 67% actually preferred those models over subscription-based Connected TV services. .
AdExchanger
OCTOBER 27, 2022
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up by social media.
Marketing Dive
OCTOBER 27, 2022
Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals
Adweek
OCTOBER 28, 2022
Perhaps agriculture and frozen chips aren't the likeliest inspiration for an online game but joining the stampede from brands to launch their own virtual experiences, McCain Foods has opened a space on Roblox that will aim to educate consumers about regenerative farming.
MNTN
OCTOBER 27, 2022
Today’s consumer has made it clear—sustainability is important and they want the brands they support to hold similar values. From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness.
AdExchanger
OCTOBER 28, 2022
The ad tech hits keep coming this earnings season. The latest example of the trend is Criteo, which on Friday reported total revenue of $446.9 million in Q3 2022, down. Continue reading » The post Criteo Reports A Revenue Drop But Still Upbeat On Retail Media appeared first on AdExchanger.
Marketing Dive
OCTOBER 28, 2022
Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos
Adweek
OCTOBER 27, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets.
Smarty Ads
OCTOBER 26, 2022
Smaato, a global omnichannel advertising platform, with unparalleled reach across devices and through a plethora of ad formats, today uncovers the hottest details about the collaboration with SmartyAds.
AdExchanger
OCTOBER 27, 2022
Election Day is under two weeks away, which means about one-quarter of political advertising budgets have yet to be spent. But where political advertising campaigns are spending their money this.
Marketing Dive
OCTOBER 26, 2022
Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football &rdquo
Adweek
OCTOBER 24, 2022
The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience.
Basis
OCTOBER 26, 2022
Imagine you’re shopping online. Maybe you’re hunting for a new vacuum on Amazon, or simply placing a pick-up grocery order from Kroger (or Smith’s, Fred Meyer’s, Dillon’s, King Sooper’s—whatever it’s called where you live).
AdExchanger
OCTOBER 27, 2022
Matthew PapaSVP of Business and Corporate Development“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written. Continue reading » The post Brace Yourselves.
Marketing Dive
OCTOBER 28, 2022
That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears
Adweek
OCTOBER 28, 2022
Adidas finally announced that it is parting ways with Ye, also known as Kanye West. The pressure had been mounting for weeks for Adidas to act, as Ye continued to use anti-Black and antisemitic hate speech in his social media channels and other outlets.
Basis
OCTOBER 24, 2022
Gas for $4 per gallon. Milk for $5 per gallon. for four ears of corn ?! We just can’t catch a break in this economy. And while consumers are hurting, many brands are also struggling to weather the current economic downturn and plan for a possible recession.
AdExchanger
OCTOBER 28, 2022
Publishers covet business from big brands, but working with small to mid-size businesses (SMBs) can be a major source of revenue growth. After all, SMBs have historically been revenue drivers.
Marketing Dive
OCTOBER 26, 2022
To be eligible to win, consumers must pledge to “BacOff,” or abstain from eating bacon for 24 hours
Adweek
OCTOBER 24, 2022
Brands and retailers are about to unleash their holiday campaigns. This season, however, the standard practice of buying eyeballs may not be the best way to grab consumers' attention.
Digital Turbine
OCTOBER 24, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles.
AdExchanger
OCTOBER 26, 2022
The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions. Amazon touted the product, which is its answer to a.
Marketing Dive
OCTOBER 24, 2022
The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends
Adweek
OCTOBER 25, 2022
Business directory and crowdsourced review forum Yelp introduced a new searchable attribute that will allow business owners to self-identify as veteran-owned on their Yelp business page.
Marketing Tech News
OCTOBER 27, 2022
Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to more effectively share their brand and product stories with customers.
AdExchanger
OCTOBER 27, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world. Continue reading » The post The Twitter Thing Is Happening?!;
Marketing Dive
OCTOBER 28, 2022
The Musk era at Twitter has begun
Adweek
OCTOBER 27, 2022
After a rough second quarter, Peacock gained two million subscribers, surpassing 15 million paid users overall. The company announced the news at a third-quarter earnings call on Thursday, confirming numbers NBCUniversal CEO Jeff Shell told CNBC earlier this month.
Basis
OCTOBER 25, 2022
I’ve always admired people who work on the tech side of things. As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. Take Basis, for example.
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