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FEBRUARY 8, 2023
Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, a UK Advertising Association climate change initiative whose 50+ members represent 40% of the world’s ad spend.
Martech Series
FEBRUARY 9, 2023
media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum , a contextual-first, global digital advertising platform, announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S. Media Rating Council, a U.S.
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