Sat.May 16, 2020 - Fri.May 22, 2020

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Why Understanding Consumers in the Moment is So Critical Right Now

InMobi

How well are you understanding consumers right now, in this very moment? After all, even if you felt like you had your finger on the pulse of your customers (or your customer’s customers) in January, that knowledge may not be totally relevant or helpful right now. So what’s better?

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Identifying Target Audiences When Everyone is Sheltering in Place

InMobi

All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted? To read the first post on understanding consumers today, click here. So what does this all mean for marketers?

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Why In-App Marketing is So Critical Right Now

InMobi

In the midst of literally everything happening in the world right now, in-app marketing may well be the last thing on your end – even if you’re in the mobile app marketing space. To read the first post on understanding consumers today, click here. So what does this all show? For example, in the U.S.,